How much is that puppy in the window?
It’s tough at the top and even harder staying there. Being one of the most successful gaming franchises comes at a cost – you’re under constant pressure to innovate as with each new iteration, the fans expect bigger and better.
When it comes to product launches, the Call of Duty series has already set the bar very high for itself. We’ve already seen elaborate versions of the game that come packed with all manner of game themed crap, ranging from free SAS DVDs, night vision goggles and even a remote control quad-rotor. Taking it to the next level, Activision have announced that the collectors edition of Call of Duty ghosts – a game that uniquely features dog themed missions – will come shipped with an Alsatian puppy!
Due for release this Christmas, the “For Life Edition” comes shipped with one pedigree puppy, an exclusive artwork book and a free download of fucking nuke town. It’s exciting news, but has put added pressure on retailers. We spoke with GAME about some of the challenges they faced.
“Having puppies out the back of the store is problematic enough, there’s shit everywhere” said Phil McCavity from GAMES Edinburgh store, who continued “but it’s the online store where we’re really facing concerns. We’ve been doing some dry runs in preparation and, despite bubble wrapping them up tight, 2 out of 3 dogs are still turning up dead”
Activision themselves are also facing possible legal action from the RSPCA who have not only condemned the move but are also investigating reports of “Alsation sex camps” where mass breeding is allegedly taking place to meet the release day demand.
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